opens its largest fulfillment center in Andhra Pradesh opens its largest fulfillment center in Andhra Pradesh

by Arvind Verma

Hyderabad, 19th Feb 2018: Palred Technologies Limited (PTL), through its subsidiary, Palred Technology Services, has inaugurated its South Indian fulfilment centre in Kurnool, in the Rayalaseema region of Andhra Pradesh. PTL, headquartered in Hyderabad, owns and operates, an e-commerce portal specializing in mobile and tech accessories. LatestOne.Com has been the only online retailer/e-commerce company operating from Hyderabad and now becomes the first company to set up an e-commerce back-end fulfilment centre in the Rayalaseema Region., since October 2014, has shipped over 40 lakh orders through its fulfilment centres in Delhi and Mumbai. It currently has a capacity to ship 10 orders per minute through its existing fulfilment centres. By adding the 18,000 sq. ft. fulfilment centre in Kurnool, has increased the capacity to 20 orders per minute. The Kurnool fulfilment centre will ship 3,000 b2c orders per day to customers in the South Indian states, besides Maharashtra, to start with. The fulfilment centre has the capacity to scale up to 10,000 orders per day. The customers in Tier 1 and Tier 2 towns of South India will receive their shipments between 24 to 72 hours from the time of placing the order.

The website,, receives more than 2 lakh visitors and 6,000 orders a day on an average currently. In the next financial year, the number of visitors is expected to increase to 3 lac visitors per day, resulting in 10,000 orders per day of which 5,000 orders would be shipped out of Kurnool fulfilment centre. expects a significant jump in next-day-deliveries to Bengaluru and Hyderabad - both being major markets for the e-commerce player.

Details of Kurnool fulfilment centre (KFC):

  • Size - 18,000 sq. ft. can be increased to 25,000 sq ft.
  • targets next day order delivery in Hyderabad & Bangalore
  • 48 hours order delivery in the rest of South India
  • 40 full-time employees to start with, can increase to 100.
  • Number of order processing lines - Eight
  • Initial order processing capacity - 1 lakh orders per month
  • Maximum order processing capacity - 3 lakh orders per month.

Palem Srikanth Reddy, Chairman & MD, Palred Technologies Limited said, “We have recruited and trained 40 executives to run the fulfilment centre. This will increase to 100 in the future as we start receiving more orders. This operation would not only act as a fulfilment centre but would be used to create opportunities in rural BPO in the future. This would help us generate employment opportunities in functions like content management system, helpdesk operations, as well as BPO to handle calls and online tickets/queries. For such functions, there is a potential to create additional 100-150 jobs in 2 years. The Rayalaseema Region has a large pool of educated & skilled talent. Most of them have been going to Bengaluru and other cities for jobs. Our initiative creates a win-win situation, where the educated youth get employment near their native place and the company gets skilled & educated talent that can be quickly trained to perform these jobs. E-commerce activities are expected to grow rapidly in the next few years. If these operations are successful we expect other e-commerce companies also to come and set up operations in the Rayalaseema Region and significantly transform the region economically”.

Additionally, in the recently announced Q3 FY 2017-18 results declared net revenue of 13.91 Cr which is an 18% sequential growth quarter on quarter. has been the first Indian e-commerce Company (e-tailer) to be contribution margin positive for two consecutive financial years (16-17 & 17-18). With more than 10,000 SKU’s, has the largest catalogue and inventory in the tech and mobile accessories vertical. By a combination of superior technology, fulfilment centres and digital marketing skills, has reduced the cost of sales by way of a high conversion rate, which resulted in financial efficiencies. The growth of the organic business to 17% has also contributed to substantial reductions in costs, while the revenue is increasing year on year.

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